maya masri 

The retail shopping experience is bound to be more fun with all the possibilities that digital, experiential marketing can offer today. This digital out of home experience was for the launch of Mulberry's Regent Street flagship branch. It attracted passers-by into the store, where they could get their photo taken and in 

'almost' real time turned into a video within the style of the artist Rosanna Webster. With their permission this video was shared on the store's front window, giving them their moment of fame. They could also share it on social media, spreading the word, attracting new visitors and building brand engagement.