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HOW THE BRANDING WORKED ACROSS THE DIFFERENT PLATFORMS

 

SNAPSHOT OF APSE PROJECTION

 

WEDDING DRESSES EXHIBITION

VICTORIA AND ALBERT MUSEUM

WITH NEWANGLE

 

  • Immersive video projection

 

This AV is projected in the 4 apses of the main exhibition hall. The idea behind this video came from sampling one of the motifs on one of the exhibited veils. A pattern was created, this pattern animates taking over the apses while revealing and concealing a number of photographs, which feature a selection of the exhibited dresses.

 

The animted pattern was also used in the online video promoting the exhibition, and the motif was used on the print marketing material. The result was a very nicely knit branding package.

 

 

 

 

 

 

 

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